Booking your holiday online can sometimes be frustrating and time consuming if you are looking for something out of the ordinary. If you want to book a package holiday, 7 or 14 days, then the process of booking online can be a breeze when you decide on the destination.
Consumer requirements changing
Consumers have become more adventurous, or know the hotel and how and where they want to depart from. Some holidaymakers do not like staying in the same place and prefer a multi-centre holiday and this is when booking online becomes frustrating.
One reader ranted that he knew the Paris hotel that he wanted to take his partner to, and they wanted to travel on Eurostar, but could he find an online travel agency to meet his requirements, no. Quite rightly he wanted to book through a reputable bonded agency.
To be honest; he would have been quicker booking it himself.
More travel agencies need to change with the times
I think this is one of the things that frustrate me in that ABTA, CAA, tell us to book holidays through their members, but, they are not flexible enough to deal with consumer’s demands in 2009. Time has moved on, the number of people demanding simple holidays has reduced in the last four years.
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